But for me, and the company I represent, the digital infrastructure that liberates "line haul," also liberates last mile, which is essential to emphasize. Last-mile, or rather, last meter, matter—alot.
SO WHAT IS THE BIG DEAL?
SMALL IS BIG
... A principle that enables goods to sell and ship themselves. In other words: to eventually send and sell themselves pre-emptively, i.e., predictively, so that people can get what they need when they need it.